The main purpose of formulating a model business plan is the assessment of investment attractiveness of the opening of the Salon of optics for potential investors in small, medium and large cities of Russia (100 000).

Short-term aim of opening the optics Salon is to reach the breakeven point for 5 - 6 months.

Medium-term aim of opening of the Salon is a return on investment and interest on the loan within 14 - 15 months.

Long-term goal the establishment of the Salon is getting stable dividends from profits at the average profit margin of at least 40%.

Business plan may be of interest to potential investors in terms of investing in highly profitable business, the owners and top managers of companies planning to open a non-core or a related business, as well as managing existing-store sales of optics to improve the efficiency of the enterprise.

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Contents Business Plan of corrective optics Salon:

1. The purpose of the Business Plan

2. Business Description
2.1. Salon optics as a type of business
2.2. the main consumers of salon services Optics

3. Analysis of the market correction optics
3.1. development of the market correction optics
3.2. structure of the Moscow market correction optics
3.3. analysis of the range of goods and services, opticians
3.3.1. Contact means of vision correction
3.3.2. non-invasive means of correction
3.3.3. related products
3.3.4. medical services
3.4. analysis of the features pricing opticians
3.5. analysis of the market supply of production equipment

4. Interior Design Optics
4.1. goals and objectives of the Salon of Optics
4.2. the basic concept of the Salon
4.3. sales system opticians
4.4. assortment policy
4.5. advertising policy

5. Settlement of the Project
5.1. Model calculations
5.2. marketing plan
5.3. Plan staff
5.4. Plan for procurement of equipment

6. Project Financing

7. Financial and Economic Plan
7.1. fixed and variable costs
7.2. Tax Payments
7.3. Budget cash flow
7.4. profitability of the project
7.5. payback period

8. Conclusion

Figure 1. The structure of the Moscow market sales of optics on the number of brands represented
Figure 2. The structure of the Moscow market sales of optics on the number of salons in the presented brands
Figure 3. The structure of the network opticians by number of outlets
Figure 4. Value shares of major network players opticians Moscow
Figure 5. The average cost for a month MCL
Figure 6. The structure of the original bank lenses
Figure 7. The structure of the costs of advertising campaigns
Figure 8. Structure and dynamics of income Salon Optics months (2 years)
Figure 9. The structure of debt capital
Figure 10. Value of variable and fixed costs for periods
Figure 11. Dynamics of tax payments (2 years)
Figure 12. Dynamics of the profit after tax (2 years)
Figure 13. Return on sales (2 years)
Figure 14. The financial result of the cumulative (2 years)
Figure 15. ROI (2 years)

Table 1. Schedule an advertising campaign (2 years)
Table 2. The calculation of earnings by the number of clients
Table 3. Forecast revenue for the month of basic types of sales (2 years)
Table 4. The composition and wages of personnel
Table 5. Staffing and payroll
Table 6. Salon Equipment
Table 7. Investment costs at the opening of the Salon
Table 8. Composition of monthly expenses
Table 9. Budget cash flow for 2 years
Table 10. Calculation of payback period and financial results of the Project

Figure 1. The main types of sales on-line and off-line

Appendix 1. Lens standard-class
Appendix 2. Daily lenses
Appendix 3. Lenses for a month
Appendix 4. Colored Lenses
Annex 5. Prices for services ophthalmologist in the cabin
Annex 6. Solutions for storage of lenses
Annex 7. Lens cleaners
Appendix 8. Drops
Annex 9. Accessories
Appendix 10. Equipment  for ophthalmologists cabinet