The purpose of this study is to allocate specific consumer segments among the potential and actual students of language schools to obtain a clear picture of the prospects, "the pros and cons" of each group in terms of projected services business of teaching foreign languages​​.

This study will be useful to investors and organizers of educational projects in the field of foreign languages.

In 2011, the Growth Technology Company has produced a report on the results of the study "The commercial schools and language courses in Moscow-2011. "

Contents of the report, "Segmenting the target audience of commercial schools and language courses"

1. The goal, objectives and methods

2. A brief overview of the consumer market of schools and language courses inMoscow

The target audience of foreign language schools

The main incentives for foreign language study

The popularity of languages

Offer language programs Moscow schools and courses

Kinds of offers traditional and special programs

• The level of knowledge

• By Age

• Specialization

• In form of training

• By type of

Offer additional services and programs

3. Characteristics of the main target groups of consumers of schools and language courses in Moscow

• Children (3 to 12 years)

• Adolescents (13 to 18 years)

• Young professionals and graduate students

• Adult professionals

• Leaders and Entrepreneurs

• Corporate clients

• VIP - Individuals

4. Pricing policies of schools and language courses in Moscow