1.

Introduction

5

1.1.

General information

5

1.2.

Research purpose and tasks

6

1.3.

Type of research, sources of and ways of processing information

7

1.4.

Research period

7

1.5.

Research geography

7

1.6.

Objects of the research

8

1.7.

Accepted assumptions

8

2.

Fishing on paid reservoirs abroad

9

3.

Paid fishing in Russia

13

3.1.

History of development of recreational fishery in the Russian Federation

13

3.2.

Paid fishing market volume in Russia, Moscow region and its potential

14

3.3.

Sites for the organization of recreational and sport fishing in Moscow region

17

4.

Paid fishing as a kind of business. Key points, features and critical parameters for business success

22

4.1.

Authorizing documents

22

4.2.

Investments into business and its development

22

4.2.1.

Beginning investments

22

4.2.2.

Current costs

23

4.2.3.

Costs structure

24

4.2.4.

Projects recoupment

26

4.2.5.

Personnel

26

4.3.

Success factors of of paid fishing enterprise

27

4.3.1.

Reservoir successful arrangement

28

4.3.2.

Fishing density, good biting

28

4.3.3.

Species diversity of fish

28

4.3.4.

Reservoir size and condition

28

4.3.5.

Accompanying services

29

4.3.6.

System of payment and price for basic and accompanying services

29

4.3.7.

Active advertising policy

30

4.3.8.

Special offers and significance of reservoir

30

4.4.

Specific risks of paid fishing business and their decision

30

4.4.1.

Diseases of fish

30

4.4.2.

Fishes weakness because of a lack of dissolved oxygen

31

4.4.3.

Occurrence of a nonspecific smell and smack in fish

31

4.4.4.

Fish number control

32

4.4.5.

Bad bite

32

4.4.6.

Specific structure and number of fishes

32

4.4.7.

Fish additional fertilizing

32

5.

Basic enterprises formats providing services of paid fishing in Russia and Moscow region

33

5.1.

Fish farms

33

5.2.

Non-commercial partnerships (public organizations), unions, associations of fishers

34

5.3.

Commercial enterprises specializing on paid fish services

34

5.4.

Recreation complexes with paid fishing

35

5.5.

Research branch organizations

35

5.6.

Typical specialization of reservoirs

36

5.6.1.

Carp ponds

36

5.6.2.

Trout ponds

36

5.6.3.

Sturgeon ponds

36

5.6.4.

Ponds of the big area and lakes

37

5.6.5.

Ponds for winter fishing

37

5.7.

Advantages of paid fishing on recreational reservoirs

37

6.

Competitive environment on paid fishing in Moscow region

39

7.

Business profiles and competitive advantages of paid fishing enterprises in Moscow region

43

8.

Pricing and the competitive price analysis for paid fishing services in Moscow region

105

8.1.

Prices for fisher’s permits and license

105

8.2.

Prices for caught fish

108

8.3.

Calculation of reservoir income from a fisher according to models of its behavior

115

9.

Typical breeds of fish for stocked recreational reservoirs in Moscow region

122

Trout

122

Sturgeon

123

Silver carp

124

Catfish

124

Carp

124

White cupid

125

Pike

125

Crucian

126

Bream

126

Perch

126

Roach

127

Ide

127

10.

Conclusions and prospects of development of paid fishing in Moscow region

128

10.1.

Experts opinions

128

10.2.

Directions of development of paid fishing business

129

11.

Information about Company – researcher

132

12.

Attachments

133

Attachment 1. List of the sites confirmed under the organization of recreational fishery in September, 2009 in Moscow region

133

Attachment 2. Operating places of paid fishing in the Moscow region

137

Attachment 2.1. Fishing clubs

137

Attachment 2.2. Recreation complexes with paid fishing

138

Attachment 2.3. Fishing bases

139

Attachment 2.4. Fishing in fish farms

140

Attachment 3. Fishing and over-fishing prices at paid Moscow region reservoir

141

Attachment 4. Price-list on live fish for stocking reservoirs

144

Attachment 5. Endurances from Rules of fishery

145

Attachment 6. Partners and suppliers of recreational fishing branch

146

Attachment 7. Privileges and discounts for fishing clubs

151