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Among listeners of language schools there are most of all 20-35 years old people

25-Nov-2011

The organization of training to foreign languages of adult population concerns today growing segments of commercial Russian education. Against general instability of economy to invest in own knowledge begins fashionable and claimed both among youth, and among mature professionals and company owners.

The most mass is the consumer segment of language schools and courses among clerks and office employees at the age from 20 till 35 years. By estimations of "Growth Technology", the share of such listeners in general structure of linguistic courses visitors, reaches 55 %.

From year to year the absolute quantity of an "adult" part of the population at the age of 36 –45 years grows. If 5 years ago "the age" it was possible not to meet listener on a language course often today practically in each standard group there are such 1-2 students.

Both categories of listeners prefer traditional forms and techniques of training to the foreign languages, therefore the language school with the classical concept becomes the most suitable to them. For its opening and successful start it is required from 3 to 5 million roubles of initial investments.

Detailed financial and economic calculations are presented in the typical Business plan of business foreign languages school organization for adult listeners.

More in detail about a condition, tendencies of development and prospects of the capital market of foreign languages schools and courses, it is possible to learn from «Researches of the market of foreign languages business schools and courses in Moscow - 2011», conducted by the company «Growth Technology».

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