Greenhouse vegetables and greens in CFD of Russian - 2012. Marketing research for sale
Condition and market potential of vegetables and greens of protected ground in CFD of Russian Federation - 2012. The Customer demand. Manufacturers of greenhouse goods. Import and a competition.
Reception of the actual quantitative and qualitative marketing information on the Russian market of vegetable growing in the protected ground for determination of greenhouse business perspectivity and commercial expediency of investments into building and development ofindustrial greenhouses projects in the Central Federal district Russian Federation became a research objective.
In a work progress such methods of research were applied:
• the classical room analysis including the content-analysis of open and conditionally open sources;
• deep interviews of greenhouse industry experts – heads of leading greenhouse economy and the service market for industrial greenhouses;
• own operating time, results of the previous researches, expert calculations and forecasting by author's techniques of Growth Technology Company.
Object of research is goods of the protected ground in Central Federation District of Russia (tomatoes, cucumbers, greens, salads).
Industrial greenhouses in CFD became objects of research.
In research features of a customer demand on vegetables and the greens, grown up in the closed ground are in detail shined. Are calculated a current reservoir of consumption of fresh vegetables within a year on areas of Central FD . The volume of potential of a consumer markettaking into account solvent demand, import and the local offer on different regions Russian Federations and on regional centers of CFD in particular is predicted. Price policy and a price movement of greenhouse economy and consumer prices in retail on fresh vegetables on categories is considered. Deficit of the areas of the protected ground in CFD as a whole, and in each area in particular is calculated.
15 detailed business profiles of leading greenhouse economy of CFD and 7 business profiles of the new greenhouse projects which are in a stage of realization are resulted.
In the Report opinions of leading experts of greenhouse industry of Russia on the most important and problem aspects of the business, received are resulted during deep interviews.